Colorado-Real-Estate-Journal_494028

November 19-December 2, 2025 - Page 49 www.crej.com Who’s News Davis Partnership Architects promoted Justin DiPietro to asso- ciate principal and Ben Hanlon to director of higher education. DiPietro has deep expertise and a broad port- folio of expe- rience. Since joining the firm as director of landscape archi- tecture, he has focused on cre- ating an engag- ing culture for his team and a renewed vision for design. A nat- ural communicator, his fulfillment comes from genuine collaboration with each team and client to create thoughtful solutions. Hanlon will build upon the firm’s history of partnering with colleges and universities to cre- ate legacies for the institutions while support- ing students, staff and admin- istrators. His wide range of experience and understanding of how to successfully bring inno- vative design concepts to real- ity have led to successful projects on campuses across Colorado, including the University of Colo- rado, Boulder, the University of Denver, Adams State University and Colorado Mesa University. s Sherman Associates appoint- ed Mary Jo Kelly as manager of commercial leasing and business development. Kelly will lead commercial leas- ing and sup- port business development across Sher- man’s mixed- use and com- mercial port- folio. She will partner with third-party brokers to originate new leasing opportunities, reduce vacancies and increase net operat- ing income. Her responsibilities include negotiating leases and renewals, coordinating with inter- nal teams, and ensuring tenant satisfaction across multifamily, hospitality, office and retail assets. Kelly will support Sherman’s commercial business line across all markets, with a focus on key regions including Denver. She will work with finance, legal, development and construction teams to align leasing strategies with broader growth goals, and ensure commercial tenants are integrated into new and existing communities. Kelly brings over 25 years of experience in commercial real estate finance and portfolio man- agement. Her expertise spa ns deal negotiation and financial structur- ing across diverse asset classes. s Alan R. Greenfield was named the managing shareholder of Greenberg Traurig LLP’s new Aspen office. Greenfield is a member of Greenberg Traurig’s Franchise & Distribution Practice. He rep- resents clients in international and domestic franchising, licens- ing and distribution matters. He works with both experienced and start-up franchise companies in structuring franchise programs and drafting franchise-related documents. Shareholder Kimberly A. Gins- burg, who recently joined the firm, and shareholder Marc H. Trachtenberg, who has over 20 years of experience handling IP, domain name, internet and other technology-related issues, will be resident in the Aspen location. Ginsburg advises landlords, tenants, investors, developers and national health care organizations on commercial real estate matters, including leasing, acquisitions, dispositions, and debt financ- ings. She negotiates leases for office, retail, warehouse, indus- trial, laboratory, medical office, build-to-suit headquarters, and data center properties. In addi- tion, she conducts and leads real estate due diligence for private equity tra nsactions and corporate mergers a nd acquisitions, par- ticularly in the health care sector. With leasing comprising a signifi- cant portion of Ginsburg’s work, she frequently represents health care providers in leases and sub- leases for clinics, pharmacies and medical offices. She also handles acquisitions, sales, financing and development-related transactions. Her private equity work includes real estate due diligence within broader mergers and acquisitions deals across health care and other industries. Trachtenberg, a shareholder in the firm’s Intellectual Property & Technology Practice, has over 20 years of experience handling IP, domain name, internet and other technology-related issues. s Robert Cleary joined HKS’ Denver office as a designer. With a background spanning media, film and architectural photography, Cleary brings a distinctive pas- sion for visual s t o r y t e l l i n g to the design process, craft- ing architecture that is not only beautiful but also responsive to today’s environmental and social challenges. Before entering the architecture field, Cleary directed commercial films and photography projects for major brands including Apple, Volkswagen, Zillow and Taco Bell, with work recognized by The One Club and The Webby Awards and featured in Architectural Digest and Interior Design Magazine. s Pinkard’s Blake Chambliss retired after 41 years with com- pany. First hired in 1984, Chambliss began his career as a journey- man carpenter with Pinkard, steadily rising to carpentry foreman, assis- tant superinten- dent and then superintendent by the 1990s. He was promoted to field manager in 2024, and later construction man- ager, before being named chief operating officer in 2022. For the past year he has served as vice president and director of construc- tion resources, as new Pinkard COO Tom Alford has transitioned into the role. His long, diverse history of proj- ects includes 10 recreation centers, dozens of affordable, senior and multifamily housing develop- ments, a tropical conservatory at the Denver Zoo, a space com- mand center for United Launch Alliance, and the first dedicated lacrosse stadium in the country for the University of Denver. Four of his projects won National Excel- lence in Construction awards. s plans, and boilerplate text into your leasing platform template without putting any thought into what makes a particu- lar property stand out, they’ll quickly leave the site – and they’re unlikely to return. ● Provide a specific solution: With the added challenge of AI overviews absorbing a high percentage of the SERP, the clicks a website receives often come from users with higher transactional intent. Users interested in a specific solution (e.g., buying or renting a par- ticular type of unit in a distinct market), rather than simply the answer to a general question, are more likely to click through and take action when visiting high-quality websites that offer the desired solution. ● Provide calls to action that are easy to find and use: Don’t make potential customers hunt for or struggle to fill out fields such as contact information, news- letter/update signups, tour scheduling, and other CTAs. ● Employ metrics that track more than CTR: As users become more discerning about which content to interact with, post- click engagement and conver- sions become just as important to track as CTR. ● Use phrase-based SEO: Appropriate SEO is vital for ensuring your website appears in the SERP below the AI over- view, but a few basic keywords are no longer enough. Effective SEO requires thoughtful plan- ning and implementation. n Dodging the AI overview bullet. Love it or hate it, AI is here to stay, at least for the foreseeable future. It’s impos- sible to prevent potential cus- tomers from encountering AI overviews, which means it’s vital to ensure both that your website’s SEO places it in the search results below the AI overview an d that the website is well designed, easy to navi- gate and provides users with easily accessible CTA tools. During these lean (or soon- to-be-lean) times, it might be tempting to consider cutting your marketing budget. But doing so hurts more than it helps. Instead, now is the time to focus on effective marketing. Having a website that creates a powerful connection for each and every user who fits your buyer profile, bypasses the AI overview, and clicks through to your site is the first step. s doug@dbmarketingltd.com 1. https://www.forbes.com/ sites/torconstantino/2025/04/14/ the-60-problem-how-ai-search-is- draining-your-traffic 2. https://www.searchengine - journal.com/google-ctrs-drop- 32-for-top-result-after-ai-overview- rollout/551730/ 3. https://www.pewresearch . org/short-reads/2025/10/01/ americans-have-mixed-feelings- about-ai-summaries-in-search-re- sults/ Backman Continued from Page 36 near Colorado Springs Airport and Peterson Space Force Base, and proximate to retail and din- ing options. Built in 1977, the property is currently vacant. Bespoke plans to “implement a targeted capi- tal improvement program to enhance the office and provide greater outdoor storage capacity to drive tenant optionality” prior to marketing the property for lease, a statement from Colorado Springs Commercial said. n GOLDEN – A vehicle man- ufacturer signed a short-term lease for a 12,000-sf warehouse in the west suburbs to support the company’s expansion and headquarters transition. Foundation Vehicles LLC’s six-month lease began in Octo- ber. The landlord and ware- house address were undisclosed. The building features I-3 zoning, highway exposure along Inter- state 70, 30- to 33.5-foot clear heights, two drive-in doors and one dock- high door. Lau- ren Moyer of Digby Com- mercial Advi- sors represented the tenant, and Chris Ball of Ball Properties Inc. represented the landlord. The deal allows Foundation Vehicles to continue manufac- turing and production while finalizing its relocation plans from Massachusetts and Ore- gon. Foundation Vehicles is a premium final-stage vehicle manufacturer that designs and builds insulated vehicle bodies for Mercedes-Benz, Ford, Chev- rolet and Ram chassis, with applications in both the recre- ational vehicle and commercial markets. n METRO DENVER – SVN Denver Commercial facilitated two industrial lease deals in the Denver metro area. Traffic Control of Colorado, a company specializing in traffic control services, leased a 2,700- sf commercial space at 2307 W. Oxford Ave., Unit B, and 2309 W. Oxford Ave., Units A and B, from land- lord Rental Enterprises LLC. SVN’s Corey J. Mur- ray brokered the transac- tion on behalf of the landlord. Traffic Control of Colorado will use the facility to support its operations in the greater Denver metro area. Act Right Irrigation and Landscaping LLC leased 1,259 sf of flex space, located at 608 Garrison St. in The Garri- son complex, from landlord 25 Ramland Road LLC. The tenant was self-rep- resented, and SVN’s Eliza- beth Leder and Peter O’Bryan rep- resented the landlord. The tenant will use the space for general office and storage for landscaping and irrigation operations. s Bespoke Continued from Page 14 Lauren Moyer Corey J. Murray Elizabeth Leder Peter O’Bryan Justin DiPietro Ben Hanlon Mary Jo Kelly Robert Cleary Blake Chambliss